Girard-Perregaux celebrates Academy Museum of Motion Pictures partnership in China with a special gallery of unique photographs and video footage from the Academy’s collection
Girard-Perregaux celebrates Academy Museum of Motion Pictures partnership in China with a special gallery of unique photographs and video footage from the Academy’s collection
Since 2012, Girard-Perregaux, the iconic luxury Swiss watch Brand, is the Exclusive Timekeeper and a Founding Supporter of the new Academy Museum of Motion Pictures, scheduled to open in 2017 in Los Angeles. It will be the world’s premier movie museum dedicated exclusively to the history and future of motion pictures.
To celebrate this partnership, Girard-Perregaux will host a special event called Mechanics of Dreams that will take place at the Sinan Mansion in Shanghai on June 20, 2014. The event will feature a selection of unique images and video footage from the Academy’s collection depicting iconic Hollywood personalities as they live their lives ‘behind the scenes’, at work and at home with their friends and families. The images will be accompanied by selected Girard-Perregaux timepieces displayed throughout the venue.
“Mechanics of Dreams” will also display images that reveal fascinating similarities between the creative process behind the making of a watch and the production of movies. They will show how both processes aim at creating something that is timeless and iconic, that is born from physical work and that, in time, turns into something magic.
“We are honored and proud to celebrate our partnership with the Academy Museum of Motion Pictures in China” says Michele Sofisti, CEO of Girard-Perregaux and Sowind Group. “The Museum is a project that deserves attention worldwide and at Girard-Perregaux we are glad to showcase the similarities between the two connecting worlds of watchmaking and movie making”.
“The Academy Museum is thrilled to have the invaluable support of Girard-Perregaux as we plan and develop the Museum. We are so pleased to share selections from the Academy’s Collection with our friends and partners in Shanghai,” says Bill Kramer, Managing Director, Academy Museum and External Relations.
About Mechanics of Dreams event
Exclusive preview: Friday June 20, 2014
Open through Sunday June 22, 2014 from 10am to 10pm
Location: Building No.2 Sinan Mansion, No.505 Fuxingzhong Road, Luwan District, Shanghai
About the Academy of Motion Picture Arts and Sciences
The Academy of Motion Picture Arts and Sciences is the world’s preeminent movie-related organization, with a membership of more than 6,000 of the most accomplished men and women working in cinema. In addition to the annual Academy Awards—in which the members vote to select the nominees and winners—the Academy presents a diverse year-round slate of public programs, exhibitions and events; provides financial support to a wide range of other movie-related organizations and endeavors; acts as a neutral advocate in the advancement of motion picture technology; and, through its Margaret Herrick Library and Academy Film Archive, collects, preserves, restores and provides access to movies and items related to their history. Through these and other activities the Academy serves students, historians, the entertainment industry and people everywhere who love movies.
Designed by architects Renzo Piano and Zoltan Pali, the Academy Museum of Motion Pictures will be located next to the Los Angeles County Museum of Art in the historic Wilshire May Co. building. Slated to open in 2017, the Academy Museum will contain nearly 300,000 square feet of state-of-the-art galleries, exhibition spaces, theaters, screening rooms, education centers and special event spaces.