He will manage the Group’s Swiss luxury watchmaking Maisons, within the Watches & Jewelry Activities. Patrick Pruniaux will report, as previously, to Albert Bensoussan, Chief Executive Officer of the Watches & Jewelry Activities of Kering. Today’s luxury watchmaking sector is known for its accelerating product cycles, the increasingly global nature of its customers and the transformation of their expectations, both in terms of e-commerce and digital interactions.

Patrick Pruniaux’s role will be to devise a coherent strategy for accelerating the development of the two Maisons in international markets, while at the same time maintaining their unique characteristics, their ability to innovate, and the excellence of their know-how. Patrick Pruniaux has spent more than 20 years in the FMCG and Luxury industries, and in the watchmaking sector in particular. He spent nine years at TAG Heuer and several years at Apple, where he worked on the launch of the Apple watch before becoming MD of Apple in the UK and Ireland.